Fashionable Film
We were lucky enough to receive a much sought after invitation to a once in a life time event: the very first screening of both Friedrich Gray and Romance was Born's AW2010 collection concept short films.
Friedrich Gray's film Dislocation opened the night. Directed by Tim Richardson and shot entirely in black and white, the short set a sinister scene for the coming collection. Model Emma Balfour wore dark pieces from the collection which beautifully contrasted with the cinematic scenes of barren landscapes. The film referenced the classic cinematic scenes such as those created by Ingmar Bergman. Renowned for a minimalist approach to design and refined elegance, this piece by Friedrich Gray set the tone for what we can expect to see with this new collection.
A complete contrast to the first film screened Romance was Born's City Limits did not take itself too seriously. Having fun with fashion is Romance was Born’s ethos and this film superbly reflected this. The film opened with the main protagonist seated in a limousine and dressed in an outrageously 1980's glam rock creation. She chats away on her mobile to her accountant whilst hands simultaneously come into shot that pass her slurpees candybars and a range of other random things. The film follows her on a surreal journey as she is a surrounded by a bevvy of characters dressed in OTT bedazzled (and just plain fun/crazy) Romance was Born designs. The new collection looks set to attract more acclaim and Vogue covers than their last.
Words and photos: Hayley Hughes
Friedrich Gray's film Dislocation opened the night. Directed by Tim Richardson and shot entirely in black and white, the short set a sinister scene for the coming collection. Model Emma Balfour wore dark pieces from the collection which beautifully contrasted with the cinematic scenes of barren landscapes. The film referenced the classic cinematic scenes such as those created by Ingmar Bergman. Renowned for a minimalist approach to design and refined elegance, this piece by Friedrich Gray set the tone for what we can expect to see with this new collection.
A complete contrast to the first film screened Romance was Born's City Limits did not take itself too seriously. Having fun with fashion is Romance was Born’s ethos and this film superbly reflected this. The film opened with the main protagonist seated in a limousine and dressed in an outrageously 1980's glam rock creation. She chats away on her mobile to her accountant whilst hands simultaneously come into shot that pass her slurpees candybars and a range of other random things. The film follows her on a surreal journey as she is a surrounded by a bevvy of characters dressed in OTT bedazzled (and just plain fun/crazy) Romance was Born designs. The new collection looks set to attract more acclaim and Vogue covers than their last.
Words and photos: Hayley Hughes

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