I Love Ugly: A Conventional Camouflage
New Zealand-based menswear label, I Love Ugly have kicked off their Spring 2011 collection with a bang, releasing an idiosyncratic collaborative short film titled ‘A Conventional Camouflage’.
The film embraces concepts of their latest range, also titled ‘A Conventional Camouflage’, inviting viewers into the quintessential I Love Ugly world of unique textures, patterns and unorthodox design
From its humble beginnings as a small T-shirt label, the label’s founder, illustrator and designer, Valentin Ozich has successfully transformed I Love Ugly into one of News Zealand’s leading menswear labels. The slightly eccentric take on classic pieces and designs has attracted a cult following; the label is now well known for obscuring the lines between fashion and art to create enduring collections, successfully bucking the transient nature of the fashion industry.
Designs by I Love Ugly are available now at the Streetfash online store here: I Love Ugly.
Words: Christie Sinclair
The film embraces concepts of their latest range, also titled ‘A Conventional Camouflage’, inviting viewers into the quintessential I Love Ugly world of unique textures, patterns and unorthodox design
From its humble beginnings as a small T-shirt label, the label’s founder, illustrator and designer, Valentin Ozich has successfully transformed I Love Ugly into one of News Zealand’s leading menswear labels. The slightly eccentric take on classic pieces and designs has attracted a cult following; the label is now well known for obscuring the lines between fashion and art to create enduring collections, successfully bucking the transient nature of the fashion industry.
Designs by I Love Ugly are available now at the Streetfash online store here: I Love Ugly.
Words: Christie Sinclair
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