How You Can Benefit From Independent Fashion

We have seen an enormous shift in consumer buying behaviour since the concept of ‘Etail’ first rocked our shopping world, and the soaring Aussie Dollar has only added fuel to this very large fire. Australian retail sales are dwindling before our eyes as we charge towards offshore markets for a fashionable-bargain. While purchasing from an overseas online store all seems well and good in theory, have you ever really stopped to think about why that high-fashion retailer is offering you (and every-man-and-their-dog) such a seemingly great offer?

I have two words for you. Mass production. It’s all about churning out large volumes of product, at an absolute minimal cost, resulting in enormous revenue for manufacturers. So of course, something’s got to give. And it’s generally, (always) the quality. Not to mention the fact there are approximately five million other twenty-something women waltzing around in that very same, top. I don’t know about you, but that’s certainly not my cup of tea.

“What’s the alternative?” I hear you say. Get behind our homegrown Independent Designers. Sure, the attraction to shopping at retail giants lies in the premise of snagging a bargain or two, but if you consider yourself a bit of a fashionista, quality and exclusivity will most likely outweigh the cost. But don’t be disheartened; the word ‘designer’ is not always associated with ‘designer’ prices. You’ll find that many of our young up-and coming designers and even established independent designer’s collections are becoming rather affordable. After all, they are having to compete with chain stores and now overseas online retailers at a time when retail spending is at an all-time low. Thus, the proliferation of reasonably-priced designer fashion. This of course, is in relation to how the product is manufactured and the materials used.

Independent designers often manufacture in Australia as opposed to offshore. This ensures quality and also ethical workplace standards. The use of high quality fibers and materials is ensured when purchasing independent fashion- items are also likely to last longer and function as great wardrobe ‘staples’. Additionally, many garments by independent designers are handmade or have handmade elements, which ensures individuality and quality. As they say, “you get what you pay for” and if it is quality, uniqueness, comfort and beauty, then give those mediocre, rag-traders the flick in favour of our Independent Designers.

For an example of great independent fashion check out the amazing pics from Orri Henrisson's AW10 collection. Streetfash will be stocking Orri Henrisson SS11/12 when it drops in a few weeks.

Words: Christie Sinclair